Shell Bay: How It Compares

This note is a comparison read on Shell Bay in Hollywood, Broward: how the project lines up against the nearby new construction it competes with for the same buyers. This article is written to complement the project's own buyer guide on this site rather than repeat it. Every factual claim below carries a dated source, cited inline and opening in a new tab, and anything that could not be verified reads exactly "Contact for current information."

How it compares with nearby developments

Shell Bay is an under-construction Condominium in Hollywood, Broward , developed by The Witkoff Group and PPG Development. The building holds 108 residences (20-story tower) residences across 20 stories. As with any new construction, the facts that matter most are the current ones: today's price list, today's availability, and today's timeline, all of which move as phases sell.

The verified record on this page shows the project as under construction. That status carries a dated citation (The Real Deal and Auberge, verified November 2026). The completion evidence reviewed for this article points to 2027. See the citation (Florida YIMBY, verified November 2026).

Reported pricing for the project has been published from roughly Launched ~$1.86M+; listings ~$2.4M-$5.93M. The price band carries a dated citation (Livabl and listing reporting, verified November 2026). Published price-list dates are only reference points: the figures shown are the ones the cited sources recorded, and current pricing changes as phases sell. Contact for current information on today's price list.

The verified record

Each fact below is one this article could confirm against a dated, clickable source. Facts carry the verification date recorded with them (verified November 2026); where a fact could not be verified, this article says so plainly and reads "Contact for current information" rather than guessing.

• 150-acre master-planned enclave on the Intracoastal at 501 Diplomat Parkway developed by The Witkoff Group and Ari Pearl's PPG Development, managed by Auberge Resorts Collection; $273M construction loan closed November 2024 The Real Deal and Auberge , verified November 2026.
• The Residences at Shell Bay: a 20-story tower with 108 Auberge-branded condominiums, architecture by Kobi Karp, interiors by AvroKO, gardens by Nievera Williams Design Florida YIMBY and Livabl , verified November 2026.
• Club program includes an 18-hole Greg Norman-designed championship golf course and practice facility, a private racquet club, a 48-slip yacht marina, spa and fitness center, and a 14,000 sq ft rooftop pool Auberge Resorts Collection , verified November 2026.
• Groundbreaking January 2025; topping-out reached March 2026; completion anticipated 2027 Florida YIMBY , verified November 2026.
• Residences launched around $1.86M-$2M+ with current listings about $2.4M-$5.93M; units of 931-2,600 sq ft, 1-4 bedrooms Livabl and listing reporting , verified November 2026.

What to confirm before you commit

The buyer-guide page for Shell Bay on this site walks the full spec sheet: floor plans, finishes, deposit structure, and the developer contract. This article deliberately does not repeat those details. Before any decision, confirm the items that always move:

• The current price list and any published price-list dates, including what is actually available at that price. Contact for current information.
• The deposit schedule and cancellation terms, confirmed in writing with the developer. Contact for current information.
• Monthly HOA or condominium fees, the reserve position, and any special assessments on the table. Contact for current information.
• Rental rules and any board approval or right of first refusal that applies to the building. Contact for current information.
• The current completion timeline and what happens if it slips. Contact for current information.

How it fits your strategy

Start with the full buyer guide for Shell Bay, then use the new construction directory to compare it against every other tracked project. The guide to buying new construction explains deposits, timelines, and incentives, the luxury homes overview positions it against the wider market, and the consultation page is where a private conversation about this project starts.

Nearby developments to compare

• Eturna Beachside Residences , from ~$1.1m, Hollywood Beach. See the full buyer guide for current details.
• Casamar , resale from ~$2.2m, Pompano Beach. See the full buyer guide for current details.
• Oasis Hallandale , east tower residences from ~$750k to ~$5.02m, Hallandale Beach. See the full buyer guide for current details.